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INSIDETRACK July 2011: MOVING BECOMES ELECTRIC: THE BMW ActiveE

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100% ELECTRIC. 100% BMW. INTRODUCING THE BMW ActiveE.

The all-new BMW ActiveE is the next step in the future of mobility – but it’s anything but just another electric car. That’s because the BMW ActiveE is the only electric vehicle with the high-performance thrills and unrivaled efficiency you’ve come to expect from The Ultimate Driving Machine.®

This fall, the BMW ActiveE will be available as part of a field trial in select markets. As part of this journey, BMW will be looking for enthusiastic participants to be among the first to drive the only fully electric BMW. This group of pioneers will help provide insight about the everyday use of electric vehicles and also have an opportunity to test an early version of the powertrain to be used in future BMW electric vehicles (for more information turn to the EfficientDynamics section of this brochure). Collectively this group will make history with BMW. Learn more at bmwusa.com/ActiveE.

“Is an Electric Vehicle right for me?”
If you’re considering an EV for the first time, BMW has developed the “BMW EVolve” mobile app to help answer that question. BMW EVolve is designed to gauge your EV compatibility and how an EV can benefit you. Simply use the app during your normal drives to analyze your current driving patterns. This will help determine if a BMW ActiveE or one of the upcoming BMW all-electric vehicles is right for you. After logging trips, connect to the online EV Dashboard to learn how driving an EV could impact your life and your community.

Written by bmwnorthwest

July 27, 2011 at 3:29 pm

Posted in BMW News

BMW is back in Hollywood with Mission: Impossible – Ghost Protocol

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Munich/Los Angeles. Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner.

High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision EfficientDynamics concept vehicle, will enter series production.

“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”

Written by bmwnorthwest

July 7, 2011 at 2:21 pm

Posted in BMW News

BMW Ranked #1 in Social Media Aptitude by Digital Innovation Think Tank L2

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Woodcliff Lake, NJ – June 2, 2011… BMW today announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of Prestige 100® brands across auto, beauty, fashion, watches and jewelry and spirits and champagnes categories on the world’s fastest-growing platform.

BMW owns and maintains 54 separate Facebook pages pertaining to its various geographic regions, business segments and products, each of which were evaluated for this study.

“BMW is the ultimate social machine,” says Maureen Mullen, Director of Research and Advisory at L2. “The brand’s global page plays host to 5.5 million fans, and registered the highest engagement rate in the Index. With another 50+ Facebook pages catered to local markets and specific models BMW is driving away from the competition.”

Written by bmwnorthwest

June 6, 2011 at 3:02 pm

Posted in BMW News

Pandora® Now Available for Model Year 2011 BMW Vehicles

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  • Integration of Pandora® internet radio service enabled on all
  • MY 2011 BMWs equipped with BMW Apps option

  • BMW integration available with latest version of free Pandora® iPhone app
  • BMW Drivers operate Pandora® using existing vehicle controls


Woodcliff Lake, NJ – April 28, 2011…
BMW of North America announced today that the free Pandora® internet radio iPhone app, the first third party app approved for the new BMW Apps feature, is now live and available for download at http://www.itunes.com/appstore.

Beginning today, all MY 2011 and 2012 BMW vehicles equipped with the BMW Apps option will be able to stream Pandora internet radio through the iPhone app. Once the iPhone is connected to the vehicle, the Pandora personalized radio functions are operated by the vehicle’s existing controls. The Pandora integration, like the BMW Connected app features, is seamless.

Popular Pandora features available to MY 2011 BMW drivers include the abilities to easily access existing stations, create new stations, thumb-up or thumb-down tracks, and bookmark songs.

Written by bmwnorthwest

May 17, 2011 at 10:24 am

Posted in BMW News

BMW 335d Sedan Voted “Diesel Car of the Year”

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Honor bestowed by readers of “The Diesel Driver”

New York, NY – Friday, April 22, 2011… At the New York International Auto Show, it was announced that the 2011 BMW 335d was voted the “Diesel Car of the Year” by readers of “The Diesel Driver.”

“The 335d truly is changing the way Americans feel about diesel,” said Paul Ferraiolo, Manager – Product Planning and Strategy. “Fans of ‘The Diesel Driver’ share our passion for the great performance and efficiency of our BMW Advanced Diesels. They are the embodiment of BMW EfficientDynamics.”

The BMW 335d received 29.6 percent of the votes cast by readers of The Diesel Driver from 43 countries. 83 percent of the votes came from readers in the United States. Each year, the Diesel Driver’s readers select the Diesel Car of the Year and recognize the top three diesel automobiles offered in the U.S. For the 2011 Diesel Car of the Year, readers chose among 12 passenger vehicles and SUVs. Criteria ranged from fuel economy and greenhouse gas emissions to performance, handling, styling, comfort, and the overall package.

The sales momentum for the BMW 335d continues. In the first quarter of 2011, sales were up 34 percent over the same period last year. This comes after the 335d posted an impressive gain of 130 percent for calendar year 2010 when compared to 2009.

Written by bmwnorthwest

April 25, 2011 at 4:41 pm

Posted in BMW News

The All-New BMW 650i Coupe

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The second new 6 Series Model Breaks Cover

The hearts of sports car aficionados will beat a little faster with the arrival of the new BMW 650i Coupe. The third generation of the top-class Coupe sees BMW adding another chapter to its decades-long tradition in the production of exclusive dream cars. The new BMW 650i Coupe impresses with its stunning design and inspires with even sharper driving dynamics than its predecessor, noticeably optimized comfort levels and extra space. This is the only car in the segment to offer the combination of top-class sporting ability, exclusive touring comfort and a 16.24 cu. ft (460-liter) DIN luggage compartment. Also on board to deliver the BMW 6 Series Coupe’s signature driving experience are a range of innovative driver assistance systems and BMW ConnectedDrive infotainment features. The new car therefore meets the highest expectations of driving pleasure and style in a large, premium 2+2-seater. The 650i Coupe arrives in US showrooms this fall.

Its unmistakable design language gives the new BMW 6 Series Coupe an aura of athletic elegance. The long sweeping hood, short front overhang and set-back passenger compartment team up with a 2.9 inch (74 mm) increase in body length over its predecessor and a 2.95 inch (75 mm) longer wheelbase to create the hallmark proportions of a BMW Coupe. Meanwhile, the extra width of the new car – it is now 1.5 inches (39 mm) wider thanks to its increased track width – makes for an exceptionally powerful stance that emphasizes its impressive roadholding. All of which ensures that observers are struck by the car’s dynamic forward-surging presence and promise of dynamic driving ability the moment they set eyes on it. The faithful reflection of the car’s character in its exterior styling is given particular appeal by the lines running along the full length of the body and its harmoniously sculpted surfaces. The inspiration for these design features was the natural movement of waves. In the same way as water is parted by an object in flowing water, the car body’s shaping lines fan out from the BMW badge on the hood to both sides of the body.

The innovations in the new BMW 6 Series Coupe also extend to lighting technology, in the shape of Adaptive LED Headlights. Their bright white light provides an extremely intense and evenly spread illumination of the road. This technology is unparalleled in the segment and also allows the beam of the headlights to curves of the road.

Written by bmwnorthwest

March 16, 2011 at 11:25 am

Posted in BMW News

2011 BMW ActiveE

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Written by bmwnorthwest

March 4, 2011 at 4:45 pm

Posted in BMW News