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Archive for July 2011

INSIDETRACK July 2011: MOVING BECOMES ELECTRIC: THE BMW ActiveE

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100% ELECTRIC. 100% BMW. INTRODUCING THE BMW ActiveE.

The all-new BMW ActiveE is the next step in the future of mobility – but it’s anything but just another electric car. That’s because the BMW ActiveE is the only electric vehicle with the high-performance thrills and unrivaled efficiency you’ve come to expect from The Ultimate Driving Machine.®

This fall, the BMW ActiveE will be available as part of a field trial in select markets. As part of this journey, BMW will be looking for enthusiastic participants to be among the first to drive the only fully electric BMW. This group of pioneers will help provide insight about the everyday use of electric vehicles and also have an opportunity to test an early version of the powertrain to be used in future BMW electric vehicles (for more information turn to the EfficientDynamics section of this brochure). Collectively this group will make history with BMW. Learn more at bmwusa.com/ActiveE.

“Is an Electric Vehicle right for me?”
If you’re considering an EV for the first time, BMW has developed the “BMW EVolve” mobile app to help answer that question. BMW EVolve is designed to gauge your EV compatibility and how an EV can benefit you. Simply use the app during your normal drives to analyze your current driving patterns. This will help determine if a BMW ActiveE or one of the upcoming BMW all-electric vehicles is right for you. After logging trips, connect to the online EV Dashboard to learn how driving an EV could impact your life and your community.

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Written by bmwnorthwest

July 27, 2011 at 3:29 pm

Posted in BMW News

BMW is back in Hollywood with Mission: Impossible – Ghost Protocol

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Munich/Los Angeles. Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner.

High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision EfficientDynamics concept vehicle, will enter series production.

“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”

Written by bmwnorthwest

July 7, 2011 at 2:21 pm

Posted in BMW News