BMW Northwest

Updates, News and Events

BMW Ranked #1 in Social Media Aptitude by Digital Innovation Think Tank L2

leave a comment »

Woodcliff Lake, NJ – June 2, 2011… BMW today announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of Prestige 100® brands across auto, beauty, fashion, watches and jewelry and spirits and champagnes categories on the world’s fastest-growing platform.

BMW owns and maintains 54 separate Facebook pages pertaining to its various geographic regions, business segments and products, each of which were evaluated for this study.

“BMW is the ultimate social machine,” says Maureen Mullen, Director of Research and Advisory at L2. “The brand’s global page plays host to 5.5 million fans, and registered the highest engagement rate in the Index. With another 50+ Facebook pages catered to local markets and specific models BMW is driving away from the competition.”

Advertisements

Written by bmwnorthwest

June 6, 2011 at 3:02 pm

Posted in BMW News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: