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BMW Ranked #1 in Social Media Aptitude by Digital Innovation Think Tank L2

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Woodcliff Lake, NJ – June 2, 2011… BMW today announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of Prestige 100® brands across auto, beauty, fashion, watches and jewelry and spirits and champagnes categories on the world’s fastest-growing platform.

BMW owns and maintains 54 separate Facebook pages pertaining to its various geographic regions, business segments and products, each of which were evaluated for this study.

“BMW is the ultimate social machine,” says Maureen Mullen, Director of Research and Advisory at L2. “The brand’s global page plays host to 5.5 million fans, and registered the highest engagement rate in the Index. With another 50+ Facebook pages catered to local markets and specific models BMW is driving away from the competition.”


Written by bmwnorthwest

June 6, 2011 at 3:02 pm

Posted in BMW News