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Archive for January 2011

BMW Launches BMW X3 Customer Video Portal

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Consumers Can Watch Production of Their Custom-Made BMW X3. Starting on January 20, BMW customers will have unique access to the creation of their custom-made BMW X3 vehicles via an online video portal that will show them footage of their customized X3 being produced at the company’s plant in Spartanburg, SC.

Woodcliff Lake, NJ – January 19, 2011…

“Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted to get customers excited about the birth of their unique vehicle,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events, BMW of North America. “This production footage of the BMW X3 vehicles from our Spartanburg plant enhances the overall customer experience that is part of the BMW brand.”

Customers can view the footage by creating a My BMW account on bmwusa.com and entering their X3 order number or VIN. Using seven cameras in BMW’s South Carolina plant, BMW delivers X3 customers with video that tracks their vehicle through the various stages of final assembly. The video does not have an expiration date, giving consumers round-the-clock access to the assembly footage, and the video can also be downloaded and shared with interested friends and family members.

Written by bmwnorthwest

January 27, 2011 at 6:18 pm

Posted in BMW News

BMW Launches Interactive Facebook Tie-in to its Super Bowl Advertisement

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BMW Fans Can Win a Two-Year Lease on a BMW X3 Sports Activity Vehicle BMW announced today that it will launch an interactive contest tied to one of its advertisements to run during the Super Bowl on February 6, 2011. The contest, dubbed “The X3 Matchup,” will give viewers the opportunity to guess the configuration of the BMW X3 featured in the advertisement for a chance to win a Grand Prize two-year lease on the vehicle. In addition, the winner will receive a trip for two to BMW’s Spartanburg, South Carolina plant to pick up their vehicle, see where it is built and to take a two-day performance driving school class at the BMW Performance Center.

Woodcliff Lake, NJ – January 21, 2011…

Beginning on Friday, January 21 and running until Thursday, February 10, BMW fans and consumers can get a headstart on the competition by logging-on to the BMW USA Facebook page (www.facebook.com/BMWUSA) and entering their best guess at the configuration of the vehicle that will be featured in one of BMW’s television spots. Entries will be limited to one per day per person and winning is based on a point system. Points will be awarded for entry and for correctly matching the BMW X3 configuration.

There are 10 million unique configurations available for the new BMW X3 and this initiative was designed to highlight this important product message, as well as the fact that the BMW X3 is made in America.

Written by bmwnorthwest

January 27, 2011 at 6:07 pm

Posted in BMW News

6 Series Vid

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January 27, 2011 at 11:01 am

Posted in BMW News

The All New BMW 650i Convertible

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The All-New BMW 650i Convertible

The Ultimate Driving Machine® with groundbreaking luxury and crisp good looks.

Los Angeles, CA – November 17, 2010, 6:00 pm ET…

With the BMW Concept 6 Series Coupe debuting at the 2010 Los Angeles International Auto Show as its backdrop, BMW announced today the production-ready BMW 650i Convertible. The new 650i Convertible will go on sale in the Spring of 2011 as a 2012 model for the United States. Final pricing, options, and packages will be announced closer to the on-sale date.

Words like “breathtaking” and “irresistible” punctuate the history of BMW Convertibles. Now, BMW has opened a new chapter in the tradition of open-top cars. The new BMW 650i Convertible fulfills the wishes of the most discerning automotive enthusiast as The Ultimate Driving Machine® with groundbreaking luxury and crisp good looks. In the premium convertible market, the 650i Convertible presents a convincing case with the most advanced chassis technology and most innovative comfort, infotainment and safety features.

A sweeping hood, aft-set passenger compartment, long wheelbase and muscular profile embody the hallmark proportions of a BMW Convertible. The new BMW 650i Convertible combines these features with a classic soft-top roof with flying buttress design. Powerfully contoured surfaces of its lines promise the anticipated BMW driving experience. The luxurious ambience of the interior is highlighted by a driver-oriented cockpit which wraps the front and rear passengers in a feeling of aesthetic security. Nowhere is the high-class functionality of the interior underlined more prominently than in the redesigned freestanding 10.2” Central Display of the standard iDrive control system.

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Written by bmwnorthwest

January 27, 2011 at 10:57 am

Posted in BMW News

BMW 1 Series M Coupe

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 The All-New BMW 1 Series M Coupe

Woodcliff Lake, NJ – December 9, 2010, 6pm EST…

 With anticipation of enthusiasts around the world at fever pitch, today BMW M GmbH unveiled the newest member of its intimate product family. For the first time, the coveted M badge has been granted to the popular BMW 1 Series in the form of the all-new BMW 1 Series M Coupe. The M badge was imparted after a two-year development process through which BMW M engineers and test drivers achieved the exceptional power delivery and the signature, near-perfect driving behavior of a BMW M car. The 2011 BMW 1 Series M Coupe will be available in limited quantities and with a limited range of options at Authorized BMW Centers in Spring, 2011. Final pricing, packages, and options will be announced closer to the on-sale date.

 “Eigenwillig,” a German word meaning “self-willed,” “individual,” and “determined to go its own way,” has been the proper word to describe the most unique and memorable M cars of the past three decades. With the original 1988 BMW M3 as its inspiration, the 2011 BMW 1 Series M Coupe combines the raw capabilities of a race car with the agility, versatility and seating position of a compact BMW Coupe to create a pure Ultimate Driving Machine®. In doing so, the 1 Series M Coupe continues the eigenwillig tradition of BMW M. With its latest two-door model, BMW M is illustrating its ability to build race car performance into a small car, capable of everyday use.

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Written by bmwnorthwest

January 23, 2011 at 12:22 am

Posted in BMW News